[1]熊尧,李弼程,王子玥.基于两级传播理论的舆论超网络传播分析[J].智能系统学报,2020,15(5):870-879.[doi:10.11992/tis.201903011]
XIONG Yao,LI Bicheng,WANG Ziyue.Analysis of public opinions in network communication based on the two-level communication theory[J].CAAI Transactions on Intelligent Systems,2020,15(5):870-879.[doi:10.11992/tis.201903011]
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XIONG Yao,LI Bicheng,WANG Ziyue.Analysis of public opinions in network communication based on the two-level communication theory[J].CAAI Transactions on Intelligent Systems,2020,15(5):870-879.[doi:10.11992/tis.201903011]
基于两级传播理论的舆论超网络传播分析
《智能系统学报》[ISSN 1673-4785/CN 23-1538/TP] 卷:
15
期数:
2020年第5期
页码:
870-879
栏目:
学术论文—智能系统
出版日期:
2020-09-05
- Title:
- Analysis of public opinions in network communication based on the two-level communication theory
- Keywords:
- social network; two-stage communication theory; super-network; evolution analysis; dynamics; public opinions’ brewing period; network structure measurement; topic traction
- 分类号:
- N949;TP18
- 文献标志码:
- A
- 摘要:
- 社交网络挖掘可以使人们更好地认识信息在网络中的传播规律，分析信息在事件中的传播特点。现有的文献研究主要集中于舆论事件社交网络的静态建模，以及针对一些共性特点的仿真验证，而对舆论事件模型结构变化的讨论较少。本文尝试从两级传播理论出发，采用三层超网络结构对舆论事件不同时段构建传播分析模型，给出舆论演化分析度量指标，挖掘超网络结构变化的特点，探索舆论酝酿期积蓄力量的潜在因素。以长生疫苗事件进行分析，发现需要在酝酿期有多样化的意见领袖不断在各个话题中进行牵引，在积累了潜在的舆论人群之后才能促成舆论爆发。
- Abstract:
- Social network mining can help people better understand the law of information dissemination and analyze the characteristics of information dissemination in events. Existing literature primarily focus on static modeling of public opinion in social network and simulation verification for some common characteristics and giving less importance to discussions on the structural change of public opinion based on events. This paper attempts to use the two-stage communication theory to construct communication analysis model for different periods (events) of public opinion based on a three-layer super-network structure. Indexes of public opinion in social network are measured by evolution analysis, the characteristics of super network structure change are uncovered, and potential factors of public opinions accumulated strength during the gestation period are explored. Taking Changsheng vaccine’s incident as an example for analysis, this paper finds that during the incubation period, diversified opinion leaders are needed to constantly feed on various topics and gather or combine potential public opinion groups before leading to the upsurge of public opinion.
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备注/Memo
收稿日期:2019-03-12。
基金项目:国家社会科学基金项目（19BXW110）；福建省社会科学规划项目（FJ2017B073）；华侨大学研究生科研创新基金项目
作者简介:熊尧,硕士研究生,主要研究方向为智能数据管理与分析;李弼程,教授,博士生导师,博士,主要研究方向为大数据与人工智能、网络舆情监测与引导。获省部级科技进步一等奖1项、二等奖6项。发表学术论文250篇,出版著作6部;王子玥,硕士研究生,主要研究方向为智能数据管理与分析
通讯作者:李弼程.E-mail:lbclm@163.com
更新日期/Last Update:
2021-01-15