[1]孙晓茜,林思明,刘 悦,等.媒体舆论引导仿真[J].智能系统学报,2010,5(2):106-111.
SUN Xiao-qian,LIN Si-ming,LIU Yue,et al.Simulating media’s effect on public opinion through multiAgent based interaction[J].CAAI Transactions on Intelligent Systems,2010,5(2):106-111.
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SUN Xiao-qian,LIN Si-ming,LIU Yue,et al.Simulating media’s effect on public opinion through multiAgent based interaction[J].CAAI Transactions on Intelligent Systems,2010,5(2):106-111.
媒体舆论引导仿真
《智能系统学报》[ISSN 1673-4785/CN 23-1538/TP] 卷:
5
期数:
2010年第2期
页码:
106-111
栏目:
学术论文—智能系统
出版日期:
2010-04-25
- Title:
- Simulating media’s effect on public opinion through multiAgent based interaction
- 文章编号:
- 1673-4785(2010)02-0106-06
- Keywords:
- public opinion; media; multiagent simulation; control and guide
- 分类号:
- TP391.9
- 文献标志码:
- A
- 摘要:
- 使用multiAgent的建模思想，以现实为基础建立了一个舆论涌现的仿真模型.该模型主要由个体和媒体以及它们之间的规则组成.个体的属性包括了个体之间的信任度、个体观点的可信度和个体的从众性；媒体的属性包括媒体的影响范围和权威度.规则包括个体交互规则和个体与媒体的交互规则.通过仿真证明了模型是合理的，并且用该模型来仿真媒体对舆论演化的引导作用，从媒体的数量和报道频率2个方面研究媒体在舆论形成过程中的引导作用，结果发现积极媒体的数量越多对舆论的引导作用越强，媒体的报道频率增加会对舆论的形成产生积极效果，但是超过一定次数时对舆论的影响作用有限.最后通过对模拟结果的分析，提出了通过媒体来引导舆论的方式.
- Abstract:
- A dynamic model of opinion making in a multiagent media system was developed. The model contained agents, media, and the rules for interaction between them. Agent attributes included values for the degree of trust between them, for credibility, and for conformity. Media attributes were influence and authority. The rules of interaction included agent rules as that allowed agent interactions with media. Simulation results proved that the model was reasonable. Increased frequency of reports had a positive effect on the formation of public opinion. Nevertheless, when a critical number of reports was exceeded, further influence became limited. Based on analysis of the outcome, the best way to guide the formation of opinions was proposed.
- 参考文献/References:
-
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备注/Memo
收稿日期：2010-01-05.
基金项目：国家高技术研究发展计划“863”基金资助项目（2007AA01Z834）.
通信作者：孙晓茜.E-mail:sunxiaoqian@software.ict.ac.cn.
作者简介：
孙晓茜，女，1983年生，博士研究生，主要研究方向为系统仿真，社会计算.
林思明，男，1978年生，助理研究员，博士，主要研究方向为网络仿真、P2P及分布式计算.开发了NSME网络仿真器和Coolfish流媒体播放器，发表学术论文多篇.
程学旗，男，1971年生，研究员，博士生导师，主要研究方向为网络科学与社会计算、互联网搜索与挖掘、网络信息安全、分布式系统与大型仿真平台等. 曾获得第十一届茅以升北京青年科技奖、“中创软件”人才奖、中科院优秀青年学者奖、“九五”科技攻关先进个人、中科院科技进步二等奖、国家科技进步二等奖、中国科学院盈科优秀青年学者奖、中国科学院计算技术研究所所长奖教金、中国科学院研究生院优秀教师等荣誉.
更新日期/Last Update:
2010-05-24