[1]XIONG Yao,LI Bicheng,WANG Ziyue.Analysis of public opinions in network communication based on the two-level communication theory[J].CAAI Transactions on Intelligent Systems,2020,15(5):870-879.[doi:10.11992/tis.201903011]
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Analysis of public opinions in network communication based on the two-level communication theory

CAAI Transactions on Intelligent Systems[ISSN 1673-4785/CN 23-1538/TP] Volume: 15 Number of periods: 2020 5 Page number: 870-879 Column: 学术论文—智能系统 Public date: 2020-09-05
Title:
Analysis of public opinions in network communication based on the two-level communication theory
Author(s):
XIONG Yao1;  LI Bicheng1;  WANG Ziyue2
1. College of Computer Science and Technology, Huaqiao University, Xiamen 361021, China;
2. Meiya Pico Information Co., Ltd., Xiamen 361021, China
Keywords:
social network; two-stage communication theory; super-network; evolution analysis; dynamics; public opinions’ brewing period; network structure measurement; topic traction
CLC:
N949;TP18
DOI:
10.11992/tis.201903011
Abstract:
Social network mining can help people better understand the law of information dissemination and analyze the characteristics of information dissemination in events. Existing literature primarily focus on static modeling of public opinion in social network and simulation verification for some common characteristics and giving less importance to discussions on the structural change of public opinion based on events. This paper attempts to use the two-stage communication theory to construct communication analysis model for different periods (events) of public opinion based on a three-layer super-network structure. Indexes of public opinion in social network are measured by evolution analysis, the characteristics of super network structure change are uncovered, and potential factors of public opinions accumulated strength during the gestation period are explored. Taking Changsheng vaccine’s incident as an example for analysis, this paper finds that during the incubation period, diversified opinion leaders are needed to constantly feed on various topics and gather or combine potential public opinion groups before leading to the upsurge of public opinion.
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