[1]SUN Xiao-qian,LIN Si-ming,LIU Yue,et al.Simulating media’s effect on public opinion through multiAgent based interaction[J].CAAI Transactions on Intelligent Systems,2010,5(2):106-111.
Copy

Simulating media’s effect on public opinion through multiAgent based interaction

CAAI Transactions on Intelligent Systems[ISSN 1673-4785/CN 23-1538/TP] Volume: 5 Number of periods: 2010 2 Page number: 106-111 Column: 学术论文—智能系统 Public date: 2010-04-25
Title:
Simulating media’s effect on public opinion through multiAgent based interaction
Author(s):
SUN Xiao-qian1; 2;  LIN Si-ming1;  LIU Yue1;  CHENG Xue-qi1
1. Institute of Computing Technology, Chinese Academy of Sciences, Beijing 100190, China;
2.Graduate School，Chinese Academy of Sciences, Beijing 100190, China
Keywords:
public opinion;  media;  multiagent simulation;  control and guide
CLC:
TP391.9
DOI:
-
Abstract:
A dynamic model of opinion making in a multiagent media system was developed. The model contained agents, media, and the rules for interaction between them. Agent attributes included values for the degree of trust between them, for credibility, and for conformity. Media attributes were influence and authority. The rules of interaction included agent rules as that allowed agent interactions with media. Simulation results proved that the model was reasonable. Increased frequency of reports had a positive effect on the formation of public opinion. Nevertheless, when a critical number of reports was exceeded, further influence became limited. Based on analysis of the outcome, the best way to guide the formation of opinions was proposed. 
References:
［1］刘建明. 社会舆论原理［M］. 北京：华夏出版社，2002：5.
 ［2］RAINER H, ULRICH K. Opinion dynamics and bounded confidence models, analysis, and simulation［J］. Journal of Artificial Societies and Social Simulation, 2002，3(5): 162173.
［3］GALAM S. Application of statistical physics to politics［J］. Physica A, 1999, 274:132139.
［4］ZANETTE D H. Globally coupled bistable elements as a model of group decision making［EB/OL］. ［20090115］.arXiv:adaporg/9905006 V1 18 1999.
 ［5］KATARZYNA S W, SZNAID J. Opinion evolution in closed community［J］. International Journal of Modern Physics C, 2000，11(6): 11571165.
［6］JIANG Luoluo, HUA DAyin, ZHU Junfeng, WANG BingHong, ZHOU Tao. Opinion dynamics on directed smallworld networks［J］. The European Physical Journal B, 2008(2):1518. 
 ［7］KOSUKE O, MASATERU H, KOUICHI H. MultiAgent based modeling and simulation of consensus formations in arguments［C］//Proceedings of the Third International Conference on Information Technology and Application(ICITA’ 05). Sydney，Australia：2005:151157. 
 ［8］刘常昱，胡晓峰，司光亚，等. 舆论涌现模型研究［J］.复杂系统与复杂性科学，2007,4(1):2227.
 LIU Changyu, HU Xiaofeng, SI Guangya， et al. Study on the consensus emergency model［J］. Complex Systems and Complexity Science, 2007 ,4(1): 2227.
［9］刘常昱，胡晓峰，罗 批，等.基于不对称人际影响的舆论涌现模型研究［J］. 系统仿真学报，2008，20(4) : 990996.
 x LIU Changyu, HU Xiaofeng, LUO Pi， et al. Study on consensus emergency model based on asymmetric personal relationship influence［J］. Journal of System Simulation, 2008,20(4): 990996.
［10］余永阳，张明智，刘常昱，等. 基于危机事件的舆情演化因素分析与建模研究［C］//第六届全国仿真器学术会议.南京，2007: 9396.
YU Yongyang, ZHANG Mingzhi, LIU Changyu，et al. Factors analysis and modeling research of public opinion evolutionary model based on crisis events［C］//The Sixth National Conference on Emulator. Nanjing, 2007. 
［11］TAYLOR S E, PEPLAU L A，SEARS D O. 社会心理学［M］.10版. 北京：北京大学出版社，2004： 155162，220244.
Similar References:

Memo

-

Last Update: 2010-05-24

Copyright © CAAI Transactions on Intelligent Systems